BAUBLEBAR
BAUBLEBAR’S HOLIDAY CAMPAIGN FOR 2018 STARTED WITH THE THEME “FIND YOUR SHINE” WHICH AIMED TO HELP CUSTOMERS DISCOVER THE PERFECT JEWELRY FOR THEMSELVES OR THEIR LOVED ONES. AS PART OF THE CAMPAIGN, THEY NEEDED PACKAGING THAT LOOKED STYLISH ENOUGH TO BE GIFTED. TO ACHIEVE THIS, WE COLLABORATED WITH AN EXTERNAL PATTERN DESIGNER AND PICKED THREE PATTERNS THAT FELT FESTIVE, CHEERFUL AND GIFTABLE WHILE MANTAINING THE BRAND’S IDENTITY.
THESE THREE COMPONENTS – THE “FIND YOUR SHINE” HEADLINE, COLOR PALETTE, AND PATTERN SELECTION – WERE THE DRIVING FORCE BEHIND THE ENTIRE CAMPAIGN, FROM PRINT TO DIGITAL.
Packaging
Layout, Design & MECHANICALS
Working with an external pattern designer, my role involved situating these patterns onto different size boxes. In addition, I was tasked to design specialty packaging like build your own layered necklaces. The challenge here was working with sourcing on budgeting and mechanical deliverables.
Art Direction
Using the three colors of orange, red, and purple, I concepted the direction of using colored plexiglass as a backdrop in converying festivity. The challenge here was finding a solution within budget and a direction that was simple enough to be produce quickly due to the nature of holiday scheduling and timeframe. These images where used throughout our website and email marketing eblast.
