BRIDGING HERITAGE & INNOVATION

SKinline Brand Book

I designed an internal brand book for Norma Kamali’s personal care line, weaving together the brand’s rich history with compelling marketing messages. I carefully curated visuals and stock images to complement the existing copy, creating a cohesive guide that aligns our team’s approach to product representation and sales.

Designing with Limited Resources

Design & copy

Working without a detailed brief, custom photography, or an in-house copywriter, I had to wear multiple hats to bring these designs to life. I utilized rendered product images and carefully selected stock photos to create visually appealing layouts. Additionally, I took on the role of copywriter, crafting engaging text with the assistance of AI tools to enhance the visual storytelling, narrative, and alignment with marketing objectives.

Tap-worthy tales

Layout & Design

Transforming brands into tap-worthy tales, one Story at a time.

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