art direction
Photography / Ricardo Rivera
retoucher / adric macht
I was responsible for weekly still life art direction, utilizing the resources of an in-house photographer and retoucher. The purpose was to create images for various purposes such as emails, website updates, and in-store signage. Collaborating closely with the photographer, I conceptualized these images and provided guidance to the retoucher through detailed notes.
Email Designs
concept & Design
Every month, the marketing team provides a briefing to the design team, specifying the products that need to be highlighted on specific days. These emails showcased here are a selection of designs that I created based on these briefings.
GIF animation
Art Direction & Design
For our weekly Back In Stock emails, I was responsible for designing engaging animations. The primary challenge in these projects was consistently creating artwork that remained refreshing, cool, while aligning with the brands identity, week after week.
Instagram Stories
Layout & Design
In collaboration with the marketing team, I created these Instagram stories specifically for the celebration of LGBT Pride month in June. The purpose of these stories was to raise awareness and promote inclusivity during this important month.
Still Life Art Direction
Chapter Numbers
Art Direction & Design
Each chapter number, meticulously created and designed, serves as a captivating hero image intended to spark interest. The concept involved integrating BaubleBar’s most popular products into the numbers themselves. The planning phase began with sketching out each chapter number to ensure a thoughtful and visually appealing execution.
promo mailer
Layout & Design
I embraced a variety of print projects alongside my digital work. Within this project, I handled tasks such as type layout, selecting appropriate images from the finalized collection, and providing retouch notes as necessary.