Johnny Was – Kyle Wan

Catalog Mailer

October 2024

Creative Director / Susann Moore

Photographer / Colette De Barros

I had the opportunity to spearhead the redesign of Johnny Was’ catalog mailer. The brand’s previous catalog had an outdated aesthetic, requiring a new fresh and modern approach.

I collaborated closely with the Johnny Was team to develop compelling fashion narratives and pair compelling imagery for each spread, ensuring a cohesive and visually striking presentation of the brand’s offerings.

Additional responsibilities includes layout, cropping images, and selecting a new modern font to elevate the overall visual appeal of the catalog.

For a comparison of the old and new designs, you can view the previous catalog here.

Holiday 2024

Photographer / Justin Wilczymski

This month, Johnny Was had the opportunity to shoot in the stunning location of Haicianda, Mexico. I proposed the following spread to effectively showcase the unique beauty of Haicianda’s landscape. All images included were personally selected by me from available stock photography. Other direction includes a new font treatment to match back to the exotic location.

Below are spreads that made it to the final print.

Resort 2025

Type Lockup / Layout

Selected pages from the catalog.